Coming Clean
May 31st, 2012In a previous sales, I learned a valuable lesson…from something I happened to get right. I had a client in Florida named Mike (not his real name). Our company provided a service of printing and mailing letters for him (he owned a collection agency who worked with hospitals). He called me one day to inform me that one of his clients (a hospital, also in Florida) received a call from an irate patient who had received 42 letters from their agency. Though this patient was delinquent on all of these charges, receiving this many notices was considered harassment and against the law. So, this was a big issue for Mike and he wanted it to get resolved quickly.
I immediately went to our customer service department and after a little bit of research I was happy to report to Mike that his company had sent us the data in 42 different letters. The error was on his end, not ours. Mike was very appreciative and now had to work on some processes on his end.
One month later, Mike called me to report that the same patient had received 42 separate letters again! Once more, I went to our customer service department and we did some digging. Then, to my horror, we discovered that one of our programmers had accidentally released their file a second time…sending the same 42 individual letters to the same patient.
Immediately I called Mike to inform him of the mistake on our end. I made no excuses and I didn’t point the finger at any one person in our organization. I told him “we” made a mistake. I then asked what he wanted us to do to make it right. Did he want us to send this man a letter explaining our mistake? He laughed and said, “Jim, this guy can already wallpaper his house with all the mail we’ve sent him. We can’t send him any more letters.”
I don’t remember exactly how this got resolved, but I do remember two things, one negative and one very big positive. On the negative side: I was trying to get the statement printing and mailing business of Mike’s client in Florida. Because of our mistake, this hospital said they would never do business with us which was obviously very disappointing news to me. However, on the positive side: I later learned that Mike became our biggest fan that day. When I would attend a trade show where Mike was present, he would regularly bring prospective clients to me and tell them, “This is the guy you want to do business with. He is a stand-up guy who will tell you the truth, even if it might cost him business.”
While telling the truth cost me business in the short-term, in the end, my company and I came out way ahead simply by being honest.
Kings take pleasure in honest lips; they value a man who speaks the truth.
Proverbs 16:13









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