
My friend Bob Tamasy is an accomplished author who puts out a weekly devotional called Monday Manna (click here to read more and sign up to have it emailed to you). I received this from him yesterday about God’s grand marketing strategy and wanted to share it here:
Marketing is everything. At least that is what we are told. You have to create an identity with the consumer. Find a niche for your product or service. Work to establish a recognizable brand. Strive to become visible and remain in the forefront of potential customers’ and clients’ minds for whenever they have a need for what you have to offer. The objective is “market share” – and the more of it, the merrier.
How do you do that? We have many options: Call a press conference. Print colorful, visually engaging brochures. Create a cutting-edge, high-impact website. Schedule TV, radio and newspaper interviews. Hire a public relations firm. Formulate a broad, multi-media advertising strategy. Have a famous person endorse your product.
As we prepare for another celebration of Christmas later this week, it seems God failed to take marketing into account. It seems obvious that if effective marketing had been a consideration, circumstances surrounding the birth of the Christ Child should have been handled much differently. Consider the following:
- Jesus, the Son of God, was born in the small, obscure village of Bethlehem, hardly a crossroad of commerce for that time, and definitely not a place to gain a lot of public attention.
- There was no marketing “budget.” In fact, the young parents of Jesus lacked even the funds to rent a decent hotel room. Their baby was born in a humble stable, surrounded by farm animals and using a feeding trough for a cradle. Forget about sending birth announcements, let alone a news release.
- There was no “media” to consider. The printing press would not be invented for 1,500 years. Photography, radio and TV were not even figments of anyone’s imagination. Talk about poor timing!
The list could go on, but you get the idea: The famous Christmas hymn says, “Hark the Herald Angels Sing,” but they were the only ones making a formal declaration. The first human witnesses on the scene were no-name shepherds, and they had no clout in that Roman-dominated culture.
And yet, just a few days from now, countless millions of faithful followers around the world again will celebrate the birth of Jesus Christ, an event that occurred more than 2,000 years ago. How could this have happened, without the marketing methodology mentioned above? It was accomplished, believe or not, by implementing principles commonly embraced in the business and professional world today. Here are just a few of them:
Satisfied customers. Among the greatest advertisements we can have are individuals who can personally attest to the value of the product they have used or experienced. Without salaries or commissions, they are “satisfied customers.” “…These men who have turned the world upside down have come here also” (Acts 17:6, ESV).
Stellar testimonials. When customers or clients are excited about good service, they are eager to boast about it to others. “That which was from the beginning, which we have heard, which we have seen with our eyes, which we have looked at and our hands have touched – this we proclaim concerning the Word of life…. We proclaim to you what we have seen and heard, so that you also may have fellowship with us” (1 John 1:1-3).
Fulfilled promises. It is common to exaggerate the capabilities of products or services. But if you deliver what you promise, you have won a customer for life. “But you will receive power when the Holy Spirit comes on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth” (Acts 1:8).
Merry Christmas!